What is Yushoi?

Inspired by Japan, Yushoi uses the natural goodness of vegetables and blends them with exciting, innovative flavours to deliver you a range of great tasting baked snacks that are better for you.

Yushoi snacks are 50% less fat*, high in fibre, a good source of protein and they’re full of flavour, making them perfect as part of your balanced diet.

Find out more

Our Products


The Benefits


The Perfect Balance

Life is all about balance. At Yushoi we work hard to achieve the perfect balance of food that’s better for you than unhealthy snacks but that also feel like a treat.

Life isn’t about deprivation, it’s about balance; balancing taste and health; work and play; family and friends; and restless innovation of flavour with the time spent savouring those flavours.

It’s about enjoying good food without feeling any guilt and making a balanced diet as fun and imaginative as it can be. Yushoi is inspired by Japan, the land of balance and that’s the ethos that we live by. The perfect balance.

Get Balanced

Yushoi Social

4 days ago

You heard it here first. Our pea snacks contain 3.9g of protein.

6 days ago

Candles? ✔️
Dips? ✔️
Yushoi? ✔️
This is how you Wednesday.

1 week ago

Opens sharing bag…for one.

No judgement here 💁

2 weeks ago

Guilty 💁‍♀️

Us until spring:

3 weeks ago

All about that Japanese inspired fashion 😍

Fancy being in with the chance of winning £50 worth of Urban Outfitters vouchers, and a selection of Yushoi to co-ordinate your look with?

Simply follow our Instagram page and comment on the competition post with who your style inspiration is.


Ts&Cs apply: https://bit.ly/2N9M5nE

3 weeks ago

My friend: Do you even lift?
Me: … *Lifts snack to mouth*

4 weeks ago

Inclusions…they’re big on flavour 😉

📷 Byollieb

1 month ago

No-one needs to know you’re actually going for a nap 😉