What is Yushoi?

Inspired by Japan, Yushoi uses the natural goodness of vegetables and blends them with exciting, innovative flavours to deliver you a range of great tasting baked snacks that are better for you.

Yushoi snacks are 50% less fat*, high in fibre, a good source of protein and they’re full of flavour, making them perfect as part of your balanced diet.

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Our Products

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The Benefits

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The Perfect Balance

Life is all about balance. At Yushoi we work hard to achieve the perfect balance of food that’s better for you than unhealthy snacks but that also feel like a treat.

Life isn’t about deprivation, it’s about balance; balancing taste and health; work and play; family and friends; and restless innovation of flavour with the time spent savouring those flavours.

It’s about enjoying good food without feeling any guilt and making a balanced diet as fun and imaginative as it can be. Yushoi is inspired by Japan, the land of balance and that’s the ethos that we live by. The perfect balance.

Get Balanced

Yushoi Social

yushoisnacks
2 days ago

Unleash our punchy flavours and dip into Japan.

yushoisnacks
6 days ago

Bring on the fierce. What's your favourite flavour?

yushoisnacks
1 week ago

Peas are in pal. Get them here first – Yushoi are available nationwide.

yushoisnacks
1 week ago

A snack a day keeps the hanger away 😏

yushoisnacks
2 weeks ago

Something’s got our heart pulsing. We have a new range launching very soon… 👀

yushoisnacks
3 weeks ago

Protein stacked snack pack? With 4g of protein per 21g pack? Yushoi is perfect for you gym bunnies.

yushoisnacks
3 weeks ago

Have you found your Ikigai? Ours is Yushoi, obvs.

yushoisnacks
1 month ago

Did you know we spend two years of our lives daydreaming about snacks… alright maybe that’s just us? 📸
Celery and Cupcakes