Blog

 

We are both saddened and disappointed to see the recent footage of Louis Smith (a Yushoi ambassador), which was brought to our attention.

We do not condone this behaviour and are in the process of investigating this matter further.

This is a serious issue, which we are addressing as a priority.

 

The Yushoi team

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We would firstly like to sincerely apologise as this product (Coconut & Chilli) has been incorrectly labelled as being suitable for vegans. We fully understand the distress that this may have caused.

We have addressed this issue by printing new packaging and can confirm that these new packs are in the process of being despatched to stores. We certainly do not mean to mislead but appreciate that in this instance the message in the “roundel” on the bottom of the back of the pack is incorrect.

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There’s no need to panic when it comes to snacking at Halloween; although people often feel that they have to compromise on taste when they choose healthier alternatives this really isn’t the case.

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Getting out and about

29th Jun 2015

Needless to say it’s been a busy month for us at Calbee UK but we are really enjoying getting out and about to meet people and to share our new delicious Yushoi® Snapea rice sticks. Last week it was Harrogate Fine Food Show and we couldn’t wait to get there.

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The sun was shining on Clapham Common and following months of planning and preparation (although we can’t really claim that we ordered the weather!) we were ready to take to the bandstand and shout about the product that had taken over a year to develop.

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What is the first thing that you do after an intense six month period of planning followed by a week in which you open a £6.5m factory in Deeside and launch your first brand to market? Well, you exhibit at one of the largest food events in the country of course.

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Louis Joins Team Yushoi

10th Jun 2015

We mentioned recently that Louis Smith MBE, the Olympic gymnast and winner of Strictly Come Dancing, supported our official launch at Clapham Common in June. Well, today, we are the ones doing backflips as we announce that he has become our dedicated celebrity ambassador for 2015!

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Well, what can we say! Following our official launch event, which took place at Clapham Common Bandstand on Thursday 4 June, we were simply overwhelmed with the feedback and in particular the support from our celebrity ambassador, Louis Smith MBE.

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When we were planning the launch of Yushoi® Snapea rice sticks we were aware of the need to include some reference to the Japanese influence of the snacks.  We didn’t want anything too extreme but also felt that some subtle association was necessary.

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When we first launched Calbee UK we had a blank sheet of paper. We could create a savoury snack that was any shape, size and flavour. Rather than be the same as other manufacturers we decided to be different and that’s when Yushoi® Snapea rice sticks was born.

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