Needless to say it’s been a busy month for us at Calbee UK but we are really enjoying getting out and about to meet people and to share our new delicious Yushoi® Snapea rice sticks. Last week it was Harrogate Fine Food Show and we couldn’t wait to get there.

We had heard some amazing things about the Show and all that it offered both the visitors and exhibitors alike. As a brand that has its headquarters in Yorkshire we were on home territory but that didn’t stop us from wanting to put our all into the event.
The stand was dressed and ready to go and taking learnings from the BBC Good Food Show we were confident that we had everything in place.

The Show had a completely different feel to the BBC Good Food Show and the pace was more relaxed but it was still very busy. A steady stream of people visited the stand throughout the day and we had the time to explain why we had chosen a snack that is made from pea and better for you.

It was then the nerve-wracking part. We were one of the chosen few to feature in a ‘Feed the Dragon’ activity, which gave us the chance to pitch Yushoi® to a panel of buyers. This was our moment and we weren’t going to let it pass us by.

Taking to the stage, we gave it our all and explained the benefits of a snack that meets with the increasing desire for products that are better for you. In addition we were bridging the gap between healthier options and something that tastes great!

After three days we can honestly say that the feedback was immensely positive and we thank everyone who took the time to come and visit our stand. We hope all who wanted them was able to pick up some samples and welcome any feedback that you have.

All in all another great show – and a team who are quickly becoming seasoned exhibitors at some of the leading food and drink events in the UK!

We will be attending further events throughout the country and will continue to post up the dates and venues with details featuring on our social channels @YushoiSnacks