We mentioned recently that Louis Smith MBE, the Olympic gymnast and winner of Strictly Come Dancing, supported our official launch at Clapham Common in June. Well, today, we are the ones doing backflips as we announce that he has become our dedicated celebrity ambassador for 2015!

With a real understanding of the need to eat well and live a healthy balanced lifestyle, Louis is a perfect fit for our brand. Not only is he really down to earth and a genuinely lovely person but he is also aware of the need to choose alternatives to fried crisps and high fat products when making snacking choices.

We know that Louis is going to be a great advocate for our brand and we have some exciting campaigns planned with him. Make sure you follow @Yushoi and like www.facebook.com/YushoiSnacks for exclusive updates and chats with Louis over the coming months.